EVB have embraced the convergence of broadcast and interactive markets (and production techniques) for a long time. Their philosophy sums it up nicely:
“The digital consumer is not media captive, as yesterday’s consumer was. They have the ability to filter the marketing messages they receive. They are born multi-taskers that jump from device to device and media to media with the touch of a button or a click of a mouse. As a result, advertising has become easier and easier to ignore. And the content that fills those digital devices has become king.”
This mix up of broadcast motion graphics and interactive is very interesting to me. It outs a strong case forward for trying to learn 3d, After Effects and Flash.
This week I have been mostly into integration and synthesis.
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